About Nekono
Cat’s × Design, Elevated
Nekono is Australia’s premium cat care brand — built for households that expect a higher standard in feline wellbeing, design and technology.
Based in Sydney, we create top-grade cat nutrition, eco-friendly millet cat litter, ergonomic scratchers, advanced grooming tools and intelligent hydration systems trusted by modern cat families.
Our work begins with a simple belief:
cats deserve products engineered with the same precision and intention found in the world’s best human brands.
A Philosophy Rooted in Feline-Centred Design
Everything at Nekono starts with a cat’s perspective —
their posture, habits, sensory needs, comfort, and emotional wellbeing.
Your home should feel better because a cat lives there.
Our role is to design products that:
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improve daily health and hygiene
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enhance comfort and behaviour
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integrate beautifully into modern spaces
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last longer and perform better than mass-market alternatives
Where the Name Comes From
Our name, Nekono (猫の), means “Cat’s” in Japanese —
a reminder that every choice we make belongs to the cat first.
Function, safety, material science, ergonomics, aesthetics —
each begins with feline needs before human convenience.
A New Standard for Cat Care
We specialise in four advanced product pillars:
1. Premium Cat Nutrition
Only biologically appropriate, top-grade formulas that support long-term health.
2. Eco-Friendly Millet Cat Litter
Dust-free, fast-clumping, plant-based litter designed for cleaner, healthier homes.
3. Ergonomic Scratchers
Our Claws & Canvas series blends posture support with artful design.
4. Intelligent Hydration Systems
Aqua Pro II uses water–electricity separation for cleaner, safer, quieter drinking.
From Sydney to Homes Across Australia
Nekono serves cat families nationwide who want more than “good enough.”
We design with intention.
We manufacture with discipline.
We choose materials that respect your home and your cat.
Premium means built to last.
Premium means engineered with care.
Premium means Nekono.